Over the holidays, there was a big debate over the future of newspapers because everyone is using different ways. There was also another debate about whether they should have their websites on the internet, because they are no longer going to be free to read, and so people do not want to spend money buying the newspapers at the local shops or spending money on the internet.
The same thing is happening in the magazine industry, no-one wants to spend their money buying them, so the levels are falling at a huge rate. The companies that own the magazines are having to advertise them as much as possible.
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